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Privacy Policy

Last updated: June 2025

1. Introduction

NumberEight Technologies Ltd ("NumberEight", "we", "us" or "our"), a company incorporated in England and Wales (No. 10502650), is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website numbereightai.com or use our services.

We operate an ID-less audience intelligence platform. Our core technology is designed with privacy at its heart — we do not use cookies, Mobile Advertising IDs (MAIDs) or any personal identifiers in our audience data products.

2. Data Controller

NumberEight Technologies Ltd is the data controller for personal data collected via this website. You can contact us at:

3. Information We Collect

3.1 Information you provide

We collect information you provide directly to us when you:

  • Fill in a contact or enquiry form
  • Subscribe to our newsletter
  • Apply for a job with us
  • Request a product demonstration or call
  • Correspond with us by email

This may include your name, email address, company name, job title and message content.

3.2 Information collected automatically

When you visit our website, we may automatically collect:

  • IP address and general location
  • Browser type and version
  • Pages visited and time spent
  • Referring URLs
  • Device type and operating system

This is collected via analytics tools including Google Analytics / Google Tag Manager, subject to your cookie consent choices.

4. How We Use Your Information

We use the information we collect to:

  • Respond to enquiries and provide our services
  • Send you our newsletter (with your consent)
  • Improve and optimise our website and services
  • Comply with legal obligations
  • Prevent fraud and ensure website security
  • Conduct marketing activities (with appropriate consent or legitimate interest)

5. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: where processing is necessary to perform a contract with you
  • Consent: where you have given clear consent (e.g. newsletter subscription, non-essential cookies)
  • Legitimate interests: where we have a legitimate business interest, balanced against your rights
  • Legal obligation: where processing is required by law

6. Cookies

Our website uses cookies and similar tracking technologies. We distinguish between:

  • Strictly necessary cookies: Required for the website to function. Cannot be disabled.
  • Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics). Require your consent.
  • Marketing cookies: Used to deliver relevant advertising. Require your consent.

You can manage your cookie preferences at any time using the cookie banner on our website.

7. Data Sharing

We do not sell your personal data. We may share data with:

  • Service providers: who process data on our behalf (e.g. CRM, email, analytics), under data processing agreements
  • HubSpot: for CRM and email marketing
  • Google: for analytics and tag management
  • Legal authorities: where required by law

8. International Transfers

Some of our service providers are based outside the UK/EEA. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the relevant supervisory authority.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Contact form data is typically retained for 24 months. Newsletter subscriber data is retained until you unsubscribe.

10. Your Rights

Under UK GDPR and applicable data protection law, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent at any time
  • Lodge a complaint with the ICO (Information Commissioner's Office)

To exercise your rights, contact us at privacy@numbereightai.com.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no internet transmission is entirely secure, and we cannot guarantee the security of data transmitted to us.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

13. Children

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated date. We encourage you to review this page periodically.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: