Affinity AudiencesOmnichannel Affinity Curation
Attract premium advertisers and grow your revenue. Enhance your inventory with scalable affinity data—such as Gen Z, Retail Spenders, and Sports Fans—across mobile, podcasts, and CTV.
Why Omnichannel Affinity Curation?
Reach audiences at scale without relying on personal identifiers. Our affinity audiences are built from real behavioural signals, not guesswork.
Scalable affinity audiences
Access over 300 pre-built audience segments including Gen Z, Retail Spenders, Sports Fans, and more—ready to activate across any channel.
Cross-channel reach
Unify your audience strategy across mobile apps, podcast inventory, and CTV with a single, consistent data layer.
No IDs required
Our affinity data works without cookies or MAIDs, giving you full addressability even in cookieless and ID-scarce environments.
Publisher-ready packaging
Package your inventory with premium audience labels that resonate with brand advertisers and drive higher CPMs.
How it works
From raw signals to audience intelligence
Signal ingestion
We ingest anonymous, on-device signals from your first-party data or partner integrations.
AI classification
Our on-device ML models classify audiences into rich affinity segments without exposing any user data.
Inventory packaging
Your inventory is enriched with affinity labels ready for activation via your preferred DSP or marketplace.
Ready to enhance your inventory?
Talk to our team to discover how Omnichannel Affinity Curation can grow your revenue.
Book a call >