Advanced BehavioralLive & Behavioral Targeting
Boost scale, strengthen storytelling and attract premium advertisers. Maximize inventory value with unique in-moment targeting and unbiased behavioral cohorts.
Why Live & Behavioral Targeting?
Behavioral data is the richest signal available — but only if it's deterministic, real-time and privacy-safe. Ours is all three.
Real-time in-moment targeting
Target audiences based on what they're doing right now — exercising, commuting, working — using on-device behavioral signals updated in real time.
Unbiased behavioral cohorts
Our cohorts are built from deterministic first-party signals, not panel extrapolation, delivering higher accuracy and lower bias.
Publisher-side activation
Deploy behavioral intelligence directly within your publisher environment for maximum inventory monetisation without data leakage.
Privacy by design
All behavioral processing happens on-device. No personal data ever leaves the user's device, making this fully compliant with GDPR, CCPA and beyond.
Customer spotlight
LiSTNR won new brand budgets with behavioral intelligence
Ready to unlock behavioral intelligence?
Talk to our team to discover how Live & Behavioral Targeting can maximise your inventory value.
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