Free Report — 2025
Global Podcast Advertising Compass 2025
Everything you need to know about podcast advertising — trends, audience data, and monetisation strategies across global markets.
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2025
Podcast
Advertising
Compass
by NumberEight
4.1B
monthly podcast listeners globally
38%
YoY growth in podcast ad spend
72%
of listeners take action after hearing ads
3x
higher engagement vs. social media ads
What's inside
01
The state of podcast advertising in 2025
Global market size, growth trends and key drivers shaping the podcast advertising landscape.
02
Audience behaviour & demographics
Who listens to podcasts, when, where and how—and what that means for advertisers.
03
Monetisation strategies that work
CPM benchmarks, formats, and approaches driving the best returns for publishers and networks.
04
The ID-less targeting revolution
How privacy-first audience intelligence is solving podcast addressability at scale.
05
Market-by-market breakdown
Country-level insights across the US, UK, Australia, Germany, Spain, and beyond.
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