Newsroom
News & insights
The latest thinking on ID-less advertising, privacy-first data and what's driving the future of audience intelligence.
Global Podcast Advertising Compass 2025
Everything you need to know about podcast advertising—trends, audiences, and monetisation strategies across global markets.
Download now >Global Podcast Advertising Compass 2025
The definitive guide to podcast advertising trends, audience behaviour and monetisation strategies across global markets in 2025.
How ID-less targeting is reshaping podcast monetisation
As cookie deprecation accelerates, podcast publishers are turning to ID-less audience intelligence to unlock premium CPMs and scale advertiser demand.
NumberEight expands into CTV with Affinity Audiences
Our Affinity Audiences product now supports Connected TV environments, giving ad platforms and sales houses a new route to premium CTV inventory monetisation.
Berocca drives 71% action rate with Advanced Behavioral targeting
A deep dive into how Berocca used NumberEight's behavioral intelligence to reenergise brand health and drive significant purchase intent among podcast listeners.
Why mobile advertising needs an ID-less reset
The post-IDFA landscape has created a gap between advertisers and mobile audiences. Here's why ID-less intelligence is the bridge that works at scale.
NumberEight named in top AdTech innovators to watch 2025
Industry recognition for our privacy-first approach to audience intelligence, with judges highlighting our unique on-device AI methodology.
Noise cancelling headphones for the internet
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