Affinity AudiencesPodcast Affinity Targeting
Overcome fragmentation, boost addressability and attract premium advertisers. Simplify and scale data access with ID-less targeting.
Built for the podcast ecosystem
Podcasting is the fastest-growing audio format—but targeting has lagged behind. We built the solution.
Solve podcast fragmentation
A single integration gives you audience intelligence across hundreds of podcast publishers and networks, without managing multiple data deals.
ID-less from the ground up
Podcast listeners can't be tracked with cookies or MAIDs. Our affinity targeting works natively in this ID-scarce environment.
Segment by lifestyle & interest
Target podcast listeners by who they are — their interests, demographics, and purchase intent — not just what show they're listening to.
Increase advertiser confidence
Offer advertisers audience guarantees alongside show-level buys, increasing CPMs and unlocking brand-direct budgets.
Global Podcast Advertising Compass 2025
Get the definitive guide to podcast advertising — trends, audience data, and monetisation strategies across global markets.
Download now >Scale your podcast monetisation
Talk to our team to discover how Podcast Affinity Targeting can grow your audio revenue.
Book a call >