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Affinity AudiencesAffinity Audiences

Mobile Affinity Targeting

Attract more advertisers and increase engagement. Leverage a 95%+ match rate and reduce costs by boosting your mobile inventory with ID-less targeting.

Mobile Affinity Targeting
Best for:Ad platformsMobile publishersGaming apps

Built for the post-IDFA mobile world

Mobile advertising has been disrupted by privacy changes. We built a better foundation.

95%+ match rate

Our affinity data achieves exceptional match rates across mobile inventory, ensuring you can monetise the vast majority of your audience.

Post-IDFA ready

Built for the world after Apple's ATT framework. Our mobile targeting works without IDFA, GAID or any persistent identifier.

Reduce cost per acquisition

By targeting audiences with genuine affinity for relevant products, advertisers see higher engagement and lower CPAs — which means more ad spend on your inventory.

Gaming & app publisher friendly

Designed for complex mobile environments including gaming, utilities and entertainment apps where traditional targeting struggles.

McDonald's case study
McDonald's

McDonald's unlocked incremental reach in gaming with ID-less demographic targeting

58%
boost in brand preference
345%
uplift in specific intent
Read the full case study →

Boost your mobile inventory value

Talk to our team to discover how Mobile Affinity Targeting can attract more premium advertisers.

Book a call >